The fact that video content serves as an excellent marketing strategy isn’t new What is, however, is the increasing relevance of video content among marketers

Helming one of India's leading content agency is no easy task, but someone's got to do it Read about our director Khamir Purohit's journey in the world of conte

Content Tip 287: When writing a script, remember to keep the tone conversational You don’t want your actors to sound like they are reading out an article 365

Content Tip 265: Think from your customer’s perspective when creating content What are they looking for How will your solutions provide value

Content Tip 241: Look for different touchpoints to connect with potential customers However, ensure that they receive the same experience and warmth across all

Content Tip 240: Let your customers know you care A simple email thanking them for expressing interest in your business can work wonders!

Content Tip 239: Create an interest in your brand by regularly publishing engaging and relevant content Blogs, articles, and newsletters are some ideas that can

Content Tip 238: Search engines prefer to direct traffic towards authentic and fresh content Never resort to black hat SEO practices to get web traffic It does

Content Tip 237: When writing for selling, give customers a reason to buy Link every feature you describe, with a benefit, instead of resorting to empty superla

Content Tip 236: Tone of writing matters! By knowing who your target audience is, and speaking to them in a language they are comfortable with, you can increase

#Content Tip 235: Easy-to-read content is not easy to create! Start by creating a mind-map to outline your ideas This allows you to distribute your words evenly

Content Tip 221: Your audience likes to interact They like to click, select, scroll, drag, enter information, leave comments, and more As marketers, we can use