Helming one of India's leading content agency is no easy task, but someone's got to do it Read about our director Khamir Purohit's journey in the world of conte

Have you ever walked into a restaurant and asked for free starters So that you could decide if you wanted to order the main course Or have you ever asked a hair

Unless you’re someone who has mastered inner peace, you are sure to have your pet peeves You know, those little things that get under your skin and make your

Contrary to popular belief, writing is not everybody’s cup of tea Beginners are expected to fumble a little when venturing into the vast domain of content wri

Content Tip 241: Look for different touchpoints to connect with potential customers However, ensure that they receive the same experience and warmth across all

Content Tip 239: Create an interest in your brand by regularly publishing engaging and relevant content Blogs, articles, and newsletters are some ideas that can

Content Tip 238: Search engines prefer to direct traffic towards authentic and fresh content Never resort to black hat SEO practices to get web traffic It does

Content Tip 212: Invest in BigData to gain meaningful insights about the buying behaviour of your clients and prospects The more you know, the more targeted, ti

Content Tip 211: As content creators, we must strive to research and contribute information that is otherwise not available in the public domain This is what yo

Content Tip 210: Your audience today is Mobile, Fast, App-first, Fickle-minded, Well-informed, Multitasking, and Smart Brand Loyalty is now passé So, cut the c

Content Tip 209: The customer journey moves like this: Discover – Research – Decide – Purchase – Experience Fulfilment –Advocate Content Marketing can

Content Tip 208: Content Marketing is all about managing the customer experience across touchpoints Right at the top of the funnel, the customer asks you, “Ca