Content Tip 265: Think from your customer’s perspective when creating content What are they looking for How will your solutions provide value

Content Tip 211: As content creators, we must strive to research and contribute information that is otherwise not available in the public domain This is what yo

Content Tip 210: Your audience today is Mobile, Fast, App-first, Fickle-minded, Well-informed, Multitasking, and Smart Brand Loyalty is now passé So, cut the c

Content Tip 209: The customer journey moves like this: Discover – Research – Decide – Purchase – Experience Fulfilment –Advocate Content Marketing can

Content Tip 208: Content Marketing is all about managing the customer experience across touchpoints Right at the top of the funnel, the customer asks you, “Ca

Content Tip 207: Adopt a collaborative approach for B2B content You cannot write a futuristic post though desk-based secondary research Engage in-house or exter

Content Tip 206: In content marketing, there is no substitute for Subject Matter Knowledge, especially when talking to a B2B audience Never compromise on this a

Content Tip 205: The beauty of content marketing is that it continues to pay rich dividends long after launch Quality content always remains relevant and brings

Content Tip 204: What is the real challenge in improving engagement Is it true that our readers have a shorter attention span Or do they simply have better stuf

Content Tip 203: A/B Testing refers to testing acceptance and success of communications tools like web pages or email copy This is done by sending out multiple

#Content Tip 138: Hiring a content marketing agency Seek samples, testimonials, and credentials The agency needs to have the right blend of technical and edit

Content Tip 119: Writing compelling sales communication is more than just big flowery words It needs a deep understanding of customer pain points and of course,