Nuvama Wealth, formerly Edelweiss Wealth Management, set out to move its positioning from broking services provider to wealth management expert, and appointed LexiConn as its exclusive content partner for the work.
The audience was a mature one, so the brief asked for depth on evergreen and technical subjects such as technical analysis, charts, trading mindsets and biases, written without a product pitch attached.
Our approach involved:
LexiConn delivered a fixed 11,000 words a month and audited Nuvama Wealth's existing content across the website, social media posts, direct communication templates and emailers, benchmarking it against a style guide we built covering conventions, language preferences, readability metrics, tone of voice, punctuation, formatting and referencing.
Thought leadership pieces from the programme ran on Money Control, Forbes Advisor, Jagran and ET, among others.
