Technology content agency

Technology Companies that trust LexiConn for Content

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Content as your Key Differentiator

In this era of easily accessible technology, speed is paramount for success in ideation, development, prototyping, testing, and go-to-market strategies. Teams operating at high speeds with compelling ideas can seize opportunities swiftly.

Amidst countless choices, consumers crave clarity. Focusing on high-quality content development and dissemination gives teams a significant advantage, allowing businesses to position their products as viable solutions by leveraging consumer insights and addressing pain points.

Outsourcing content to AI-ready technology-specialized companies empowers businesses to focus on core competencies. Entrusting experts to articulate and convey the essence of innovations enables efficient communication of the value proposition, maintaining a competitive edge in today's fierce world.

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We Apply Design Thinking to Content

To create a customer-centric content strategy, we begin by truly empathizing with our target audience. We conduct thorough research, gaining deep insights into their preferences, pain points, behaviors, and aspirations.

Utilizing social listening, surveys, interviews, and data analysis, we ensure that our content aligns perfectly with their needs and interests.

Having understood our audience, we define the objectives of our content strategy. Each piece of content is assigned a clear purpose, whether it's to educate, entertain, inspire, or solve specific challenges.

Our content objectives are aligned with our overall marketing and business goals, and we set measurable KPIs to track our content's success and impact.

We encourage creative brainstorming within our content team. We explore a wide range of content ideas, formats, and topics, including blog posts, videos, infographics, podcasts, whitepapers, case studies, and more.

Engaging in cross-functional collaboration, involving writers, designers, and subject matter experts, we generate innovative and engaging content concepts.

We create samples or mockups of our content concepts to represent our proposed strategy. Developing sample content pieces, rough drafts, or visual mockups, we showcase the proposed structure and style.

Sharing these samples internally and externally (within the client's test user group), we gather feedback and fine-tune the concepts further.

We test our sample content with a segment of our target audience or internal stakeholders. Gathering feedback on content effectiveness, relevance, and engagement, we utilize analytics and user input to understand how our audience interacts with the content.

This testing phase helps us refine our content approach, ensuring it aligns with our audience's preferences.

Based on the insights, we iterate and refine the content strategy. Incorporating the lessons, we update and adapt our content planning process. Continuously optimizing our content efforts, we stay in tune with our audience's changing needs and evolving market trends.

Regularly reviewing and enhancing our content approach, we maintain relevance and effectiveness.
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Content Consulting Agency

Looking to outsource content?

Talk to LexiConn to get the ball rolling. We have the systems, processes, and skills to help you build and scale your content mandates.

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We Speak Technology

LexiConn stands tall as the ideal outsourcing partner for technology companies seeking exceptional content solutions. Our track record speaks for itself, having crafted numerous thought leadership articles, SEO-optimized pieces, web content pages, landing pages, and even compelling scripts for cutting-edge chatbots.

The trust bestowed upon us by India's largest IT company for their educational vertical, or speaks volumes of our expertise.

At LexiConn, we proudly embrace AI, harnessing its power to create ingenious and relevant content at scale. With a blend of human creativity and AI capabilities, we excel in delivering tailored content that resonates with tech-savvy audiences and drives tangible results for our esteemed clientele.

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