Brands that Trust LexiConn for Content Strategy
Why LexiConn for Content Strategy
Our deep understanding of B2B and SMB challenges enables us to craft strategies that resonate with your target audience and drive engagement and growth.
With founder-level dialogues, we foster deeper connections and ensure that your business vision is seamlessly integrated into the content strategy.
Our skills spanning strategy, planning, coordination, and content creation means you get consistency and excellence across every aspect of your project.
We take ownership of your projects. This commitment guarantees that the job gets done and every piece aligns perfectly with your goals.
Every engagement starts with a content audit covering existing content assets, and processes; to identify strengths, weaknesses, and opportunities.
We harness AI tools across all stages. This helps us achieve scale without compromising quality, and infusing SME inputs into the content pieces.
Our skill extends to various content formats, like web content, brochures, product catalogs, social media, expert articles, videos, infographics, and more.
Our writers, editors, and project managers work as your content team. This model ensures speed, coordination, knowledge-sharing and consistency.
With monthly and quarterly reviews, we measure planned vs actuals, address bottlenecks, and fine-tune strategies to ensure that content goals are met.
Alongside the website, crafting marketing materials such as brochures, PowerPoint presentations, and pitch documents helps provide a clear and cohesive overview of the business to potential clients. These foundational pieces create a professional impression.
These materials not only showcase the value your business brings but also build trust among prospective customers. Sharing real-world examples and positive experiences can significantly influence buying decisions.
Videos are highly shareable and engaging, enabling you to convey complex information in an easily digestible format. This level of content not only educates your audience but also showcases your products or services in action.
Regular interaction keeps your brand at the forefront of your customers' minds, positioning your business as a reliable source of insights and solutions.
This positions your business as a trusted advisor, not just a service provider. Thought leadership not only attracts potential clients but also fosters collaboration and recognition within your industry.
Top Content Challenges for SMBs
SMBs often prioritize core activities over content creation. Their best brains are either in the factory or out on the field - developing content is an afterthought.
Marketing or sales teams (sometimes even founders) double up as content creators resulting in bottlenecks and frustration without desired results.
Unfamiliarity with existing AI tools and the neckbreak speed at which new ones are being introduced can overwhelm most SMBs, especially those executing.
The tone, style, and content quality varies across teams, departments, and office locations. Clear content standards can ensure a cohesive brand image.
Without a well-structured content creation plan, SMBs might struggle to produce content promptly when faced with time-sensitive opportunities.
Search Engine Optimization (SEO) is crucial for visibility in online searches. A lack of knowledge can lead to content that doesn't reach its intended audience.
Lack of quality content can result in missed opportunities to educate potential customers, showcase expertise, and address specific pain points.
Teams often struggle with website or CRM tasks leading to lost leads or inefficient data management. A content process audit can help identify such gaps.
Even great content can go unnoticed if it's not distributed through appropriate channels, such as social media, email marketing, or industry platforms.
Your Content Department
At LexiConn, we understand the role content plays for your business. We also know that it can open up exciting opportunities, yet, it is a bottleneck. Consider us as your content dream team. We are here to make content happen.
Since 2009, we've been partnering with companies across the board, providing content services that hit the mark. Our team is made up of seasoned pros (and now AI enthusiasts also), who bring you the best content practices, at scale.
With LexiConn in your corner, you're not just getting a service provider, but a content partner.