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Content Strategy

Your 360° Content Team

As a small or mid-sized company founder or manager, navigating content strategy is like aiming for a moving target. Understanding content formats, social platforms, SEO tools, and website best-practices, while staying ahead of the evolving consumer behavior, can be overwhelming.

Even the best Gen AI tools require a sound business and strategic insight and coordination with multiple internal stakeholders. All of this leads to inaction and inefficiencies.

Outsourcing the entire content operations brings in expertise, clarity, innovation, and a systematic approach. We can help you fulfill content requirements faster so that you can grow your business.

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Stages in Content Strategy

At this stage, your priority is to ensure the business's digital presence is solid. This involves having a functional and up-to-date website, reflecting the brand's offerings and values.

Alongside the website, crafting marketing materials such as brochures, PowerPoint presentations, and pitch documents helps provide a clear and cohesive overview of the business to potential clients. These foundational pieces create a professional impression.

As the business gains momentum, enhancing sales materials becomes crucial. By adding case studies, success stories, demos, and testimonials, you provide concrete evidence of your solutions' effectiveness.

These materials not only showcase the value your business brings but also build trust among prospective customers. Sharing real-world examples and positive experiences can significantly influence buying decisions.

Visual content is a potent tool to captivate your audience. Creating a repository of videos, including corporate videos, product demos, and explainer videos, adds a dynamic dimension to your content strategy.

Videos are highly shareable and engaging, enabling you to convey complex information in an easily digestible format. This level of content not only educates your audience but also showcases your products or services in action.

Consistency is key to staying connected with your audience. For example, developing a content calendar for email newsletters, articles, blogs, and social media is possible only when the content development process in in place and you can ensure a steady flow of relevant and valuable information.

Regular interaction keeps your brand at the forefront of your customers' minds, positioning your business as a reliable source of insights and solutions.

Reaching the pinnacle of content strategy, thought leadership, and whitepapers elevate your business's reputation. By producing well-researched whitepapers and insightful thought leadership content, you demonstrate expertise and industry knowledge.

This positions your business as a trusted advisor, not just a service provider. Thought leadership not only attracts potential clients but also fosters collaboration and recognition within your industry.
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Looking for Content Strategy?

LexiConn can help you transform content operations, build predictability, and quality and leverage the power of digital.

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Your Content Department

At LexiConn, we understand the role content plays for your business. We also know that it can open up exciting opportunities, yet, it is a bottleneck. Consider us as your content dream team. We are here to make content happen.

Since 2009, we've been partnering with companies across the board, providing content services that hit the mark. Our team is made up of seasoned pros (and now AI enthusiasts also), who bring you the best content practices, at scale.

With LexiConn in your corner, you're not just getting a service provider, but a content partner.

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