Watching competitors succeed while you’re working just as hard can feel frustrating. You might wonder how some businesses grow rapidly while others struggle, even when they offer the same products or services. The difference often comes down to how well content marketing is put to use.
Studies show that nearly 61% of B2B buyers say vendor content marketing is important as it influences their purchasing decisions. If you're still unsure whether content marketing is worth investing in, let's walk through how it can help your business stand out and grow faster with a few content marketing examples.
When it comes to benefiting from content marketing, asking the right questions can guide your strategy. Here are some essential questions to consider:
Answering these questions can help you create a more targeted and let you benefit from your content marketing strategy that drives engagement, builds loyalty, and increases your brand’s success.
SEO is at the core benefit of content marketing. You can improve your ranking on search engines like Google by producing relevant, high-quality content that aligns with the keywords people are searching for.
According to Redline, Google drives around 89% of worldwide search traffic. When your content appears higher in search results, it increases the likelihood of potential customers finding your business. Quality content keeps your audience engaged and signals to search engines that your website is relevant and worth ranking higher.
Let's say you run a local fitness studio. If you consistently publish blogs on workout tips, nutrition advice, or even success stories, your website is more likely to appear when someone searches for "best home workouts" or "fitness tips for beginners."
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Pro Tip: Include keywords naturally in your content. Tools like Google Keyword Planner can help you discover the best keywords to focus on for better search visibility. |
A Forbes report indicates that 74% of companies find content marketing beneficial in driving lead generation. By providing valuable content, you guide potential customers down the sales funnel, making them more likely to choose your product or service.
Every piece of content you create is an opportunity to generate leads. Think about it—whether it’s a blog post with a call-to-action at the end, an ebook, or a webinar, all these forms of content encourage users to take action. You naturally guide potential customers to the next step by providing valuable information.
Customers are drawn to experts with deep knowledge in their field, as they are more likely to provide valuable insights and sell effectively. A brand can establish itself as a thought leader in their industry by consistently sharing insightful and educational content.
This builds trust with their audience, which is essential for long-term relationships. According to Thinkers 360, for 2023, 39% of companies have ranked thought leadership as their top priority in sales and marketing strategies.
Want to position your brand as a thought leader? Lexiconn's content marketing services can help you produce consistent, high-quality content that builds your authority.
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Fun Fact: Did you know that brands that demonstrate thought leadership can command premium pricing for their products and services? This can significantly boost your bottom line! |
Ask yourself, what are some ways your business can Increase brand awareness through content? Could you start a newsletter, a blog, or even a podcast? Flooding the digital space with relevant content keeps your brand top of mind for potential customers.
The more they see your name and logo, the more likely they are to remember you when they’re ready to make a purchase. According to Wyzowl, 90% of marketers state that video content marketing has benefited from delivering a strong return on investment (ROI).
For a content marketing example, a travel agency that markets content like travel blogs, tips, and guides can attract potential travelers’ attention. They create a sense of familiarity and trust by providing consistent, high-quality content.
Social media is a powerhouse for promoting content, and good content marketing can significantly boost your social media presence. Sharing your blog posts, videos, or infographics on social platforms increases visibility and engagement.
According to Statistica, global spending on social media advertising is projected to reach approximately $234.14 billion in 2024, an increase of 140% over five years.
For a content marketing example, if you’re a fashion retailer, showcasing outfit ideas through engaging visuals on social media can capture the attention of followers who admire your style. Additionally, positive reviews and comments from other customers can influence potential buyers, helping them learn more about your products and encouraging them to make a purchase.
Content marketing is often more cost-effective than traditional advertising methods. Creating a blog post, video, or infographic typically requires fewer resources than running a full-blown advertising campaign. According to Content Marketing Institute, content marketing is 62% less expensive than outbound marketing and generates over three times the number of leads.
A single well-researched blog post can attract traffic for months (or even years) after publication, while a traditional ad may only run for a short time. Focus on creating evergreen content that remains relevant over time. This approach ensures you get the most bang for your buck!
Plus, content marketing services can help you craft high-impact, evergreen content that drives engagement and delivers results long after publication at minimal cost.
The benefits of content marketing don’t stop once a customer makes a purchase. Content marketing plays an important role in retaining customers and encouraging repeat business. By consistently delivering valuable content, content marketing benefits by keeping brands top-of-mind for customers.
Let’s say you run a subscription box service. Sending out regular newsletters with tips on using the products in the box can keep customers engaged and excited about their purchases.
Here are some ways to increase customer retention through content marketing:
Content marketing benefits by letting you gather insights about your audience. Analyzing engagement metrics, such as likes, shares, and comments, provides a glimpse into what connects with your audience. According to Content Marketing Institute, 96% of marketers report that they benefit from content marketing by measuring the performance of their content.
If you notice content marketing blog posts about sustainability get a lot of shares, it might be time to focus more on eco-friendly products or practices in your marketing strategy.
To get the most of content marketing benefits, monitor your content's performance and make informed decisions about future strategies, utilize various analytics tools. Google Analytics allows you to track website traffic and user behavior, providing insights into which content connects with your audience.
Social media analytics tools, such as Facebook Insights and Twitter Analytics, offer data on engagement metrics and follower demographics. BuzzSumo helps you analyze which content is being shared the most, while SEMrush enables you to monitor your SEO performance, including keyword rankings and organic traffic. HubSpot offers comprehensive reports on content effectiveness, lead generation, and user engagement.
When businesses consistently create and share valuable content, they build a reservoir of resources that keeps attracting new visitors over time. Each new content marketing blog post, video, or article is an additional entry point for potential customers. This boosts immediate traffic and helps search engines index your site more frequently, improving rankings.
Focusing on creating keyword-rich, well-optimized content can help your site rank for a variety of search terms. Over time, this can reduce dependence on paid advertising as your site gains visibility for broad search queries.
For a content marketing example, if a website publishes in-depth guides or how-to articles around frequently searched topics in its industry, it can tap into consistent, ongoing traffic without running constant ad campaigns.
Personalizing content to target specific audience segments or buyer personas makes your marketing efforts more impactful. When the content speaks directly to an individual’s needs, challenges, or interests, they are more likely to pay attention and interact with your brand. Personalization increases relevance, which helps build trust and foster deeper engagement with your audience.
For example, segmenting your audience by industry, job role, or behavior can help deliver content that feels tailor-made for them, resulting in higher conversion rates. According to HubSpot, personalized calls to action convert 202% better than non-personalized ones, showcasing how critical personalization is to marketing success.
Using data from past interactions, preferences, and behaviors can also help fine-tune messaging and ensure that your content connects more. Whether through targeted email campaigns or creating persona-specific blog posts, personalization can significantly boost the effectiveness of content marketing efforts.
When you create and share valuable content, customer engagement, such as comments, likes, shares, and inquiries, can provide critical insights into their preferences. Analyzing this data helps businesses pinpoint gaps in their current offerings and uncover new opportunities.
Customer feedback on blogs, social media, or even product reviews can highlight desired features or missing elements in a product. By responding to these insights, companies can improve their products, introduce new features, or even develop entirely new offerings tailored to customer expectations. This ongoing dialogue ensures that businesses remain competitive and in tune with market demand.
Additionally, data collected from audience interactions offers businesses a chance to spot industry trends early. By understanding these trends, companies can innovate ahead of the curve, offering new services or features that address evolving customer needs, giving them a competitive advantage in their industry.
So there you have it—11 compelling benefits of content marketing for your business! From improving your SEO to fostering brand loyalty, content marketing is an essential tool. The goal isn’t just to sell; it’s about creating meaningful interactions that lead to lasting customer relationships.
If you want content marketing to work, keep things consistent, be authentic, and always focus on giving your audience something valuable. And hey, if you need help with content marketing services that can craft top-notch content, reach out to Lexiconn! We can help you create engaging web content and even offer a free pilot to get you started.
We also offer risk-free pilots and free 30-minute consulting sessions. Book your slot today!
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