Brands that Trust LexiConn for Content
Why LexiConn for Content Auditing
With over a decade of experience in content audits, we've honed our skills to deliver comprehensive assessments that unearth insights to shape your strategy.
We've successfully collaborated with businesses of all sizes, from startups to established enterprises, tailoring our approach to fit unique needs and goals.
With more than 15 years of experience in working with business owners, we bring a deep understanding of key challenges, bottlenecks, and process gaps.
Our knowledge of B2B content marketing helps us uncover opportunities that resonate with your target audience, driving engagement and conversions.
We've witnessed firsthand the power of content marketing for our own success and we bring the same winning strategy for your business.
Our solid grasp of buyer behavior enables us to tailor your content to connect authentically with your audience, fostering deeper engagement and loyalty.
We have the means to perform audits that dive deep into every aspect of your content assets and processes, pinpointing areas for improvement.
We track, follow, and experiment with the emerging ideas, trends, platforms, and approaches in content and recommend the best ideas for your business.
We embrace an AI-first approach, infusing cutting-edge technology and ideas to unlock new dimensions of your content's potential, giving you a competitive edge.
The audit evaluates the Tone of Voice (ToV) (for the desired audience), Grammar (to enhance professionalism), language (for easy comprehension), level of Information, and Calls to Action.
This could include preparing case studies, presentation slides (PPTs), frequently asked questions (FAQs), objection handling guides, sales scripts, email drafts, testimonials deck, product comparisons, product reviews, etc., that can immediately lead to conversions.
How do content ideas and requirements flow from the sales or business development team to the content/ marketing team and vice versa. Are the on-field insights being fed back to the content developers? Or are the teams working in silos?
This step checks if the management team is able to actively contribute towards developing thought leadership content to position the organization as an authority.
Further to introduce style guides to ensure that the content covers diverse perspectives, is inclusive, addresses cultural sensitivities and ensures representation of underrepresented groups.
Looking for a Content Auditing Agency?
Talk to LexiConn. We can put your content assets to the test. From website content to email drafts and templates, we can help make the content universe smaller.Book a Discovery Call
Top Nine Benefits of Content Audit
A content audit can lead to higher sales by ensuring that your content is tailored to your target audience's needs, pain points, and buying journey.
Optimizing content based on your audit findings can streamline the conversion process leading to quicker conversions and a more efficient sales funnel.
A content audit helps SMBs identify their unique value propositions and strengths and differentiate their brand from competitors and attract customers.
Well-structured and optimized content provides the sales team with the resources they need during their interactions with potential clients.
An audit helps identify opportunities to provide valuable information to their customers, building trust and positioning themselves as industry experts.
A content audit helps identify low-quality, outdated, or irrelevant content. Removing such content reflects positively on their brand image.
Content audits allow you to assess your content's search engine performance. By optimizing SEO elements, you can improve your website's visibility.
Evaluating the readability, accessibility, and overall user experience of your content can increase the likelihood of repeat visits and conversions.
Building and maintaining high-quality content helps SMBs maintain solid digital presence, build domain authority, and adapt to changing market dynamics.