eCommerce Companies that trust LexiConn for Content
Everything Everywhere All at Once
For eCommerce companies, content serves as a crucial cornerstone of success, but founders often grapple with various challenges.
Breaking away from marketplaces and establishing an independent identity can be daunting, requiring a strategic approach. Driving organic traffic to websites is a perpetual goal, demanding constant efforts and budgets.
While AI-powered content holds great promise, the output often disappoints. To bridge this gap, outsourcing copywriting to professionals who leverage AI can be a smart solution. By combining the expertise of skilled writers with AI's capabilities, companies can elevate their content strategy and stay ahead.
Why Outsource Content to LexiConn?
We have a stellar track record of delivering A+ content for Amazon's India website, covering categories like food, lifestyle, electronics and more.
We provide holistic content solutions, including UX writing, email campaigns, buying guides to meet all your content requirements under one banner.
LexiConn writes high-quality blogs that attract B2B traffic. We create informative and engaging posts to drive the SEO mandates for Amazon Business.
With 15 years of experience, we have honed our skills and insights, empowering us to provide cutting-edge content solutions for e-commerce companies.
From compelling product descriptions to persuasive sales copies, SEO-driven articles to captivating social media content, we've been there, done that.
Our content team comprises seasoned writers, editors, SEO specialists, and SMEs, ensuring that every aspect of content creation is meticulously handled.
With a strong process focus, we ensure streamlined content development, timely deliveries, and adherence to your brand guidelines across platforms.
We are equipped to handle large volumes of content across complex B2B and B2C product categories. You can rely on us to get the job done.
Having worked across diverse product categories, we understand the intricacies and unique content requirements across industries and audience groups.
The content incorporates relevant keywords, long-tail phrases, and addresses the target audience's pain points to attract potential customers. SEO content can improve search rankings, increase organic traffic, and ultimately lead to higher conversion rates.
Category pages, on the other hand, serve as gateways to different product offerings within a specific category. Both types of pages should have compelling copy, engaging visuals, clear calls-to-action, and easy navigation to guide users through their purchase journey.
The audit assesses the clarity of navigation, product presentation, readability, mobile responsiveness, and overall messaging consistency. After identifying areas for improvement, writers can revisit the content to align with the recommendations.
These resources aim to assist customers with common queries and issues they may encounter during their buying journey. By providing comprehensive and easily accessible support content, eCommerce companies can reduce customer support requests, improve customer satisfaction, and strengthen brand loyalty.
Integrating explainer videos on product pages, landing pages, and social media channels can significantly enhance the overall shopping experience and boost conversion rates.
Does your eCommerce website or app need content?
We can help. Just like we've helped tens of eCommerce companies:
From the world's largest eCommerce company to a popular Canadian multinational offering their e-commerce platform for online stores.
Product Descriptions need "Gen-AI + Humans" because
AI models lack true comprehension and may struggle to grasp the underlying context and nuances of the content they generate, leading irrelevant to output.
AI-generated content may lack coherence and context consistency, as it relies on patterns learned from vast amounts of data resulting in disjointed passages.
AI models can inadvertently produce errors as they may not have access to real-time data sources to verify the accuracy of their output.
The AI may fail to capture the desired brand voice or tone, resulting in content that does not align with the company's image or target audience.
The AI might be over-optimized for certain metrics during training, such as fluency or coherence, at the expense of relevance or factual accuracy.
AI-generated content tends to be formulaic and may lack the creativity, variations and originality that human copywriters bring to the table.
If the AI is not exposed to enough relevant and diverse training data, it may struggle to generate content that covers all aspects of the topic.
AI models can inherit biases present in the training data, leading to content that may inadvertently exhibit biased or inappropriate language.
AI lacks emotional intelligence and empathy, making it challenging to generate content that resonates with human emotions and experiences.