Engage and Inspire with our Article Writing Services
Create thought-leadership content, PoVs, and high-quality SEO articles and power up your digital marketing plans.
Builds Credibility
Nothing builds more credibility than the written word
Easy to Create
Articles are the simplest form of digital content
Boosts SEO
Articles with keywords are search engine magnets
WHY ARTICLE WRITING?
Build Awareness and Communicate your Brand Promise
Branded content helps you put your customer’s interest front and center
Articles help you position your brand, set the tone, and address FAQs. They also aid the buyer’s journey and convert visitors to leads and MQLs to SQLs.
GETTING STARTED WITH ARTICLES
4 Steps to Write Web Articles that Make an Impact
It starts with a solid understanding of your buyer profile, their pain-points, and your product or service. These insights then need to be converted into content buckets and topics.
1
Track
Trends
2
Get the
Facts
3
Plug your Product
4
Publish
Content
Write to Educate, Not to Sell.
WHAT TO WRITE AND WHEN
Consistency Unlocks Value
Author articles when you have to share something useful or evergreen. Stay obsessed with quality and focus on adding massive value to your readers. They will love you for this!
Research Topics
Be recent and relevant
List Keywords
To be found online
Talk to SMEs
Get your facts right
Share Generously
Attract attention
SAY IT WITH DATA
Your Search for Business Storytellers Ends Here
Data holds tremendous amount of insights. We help you weave those into compelling stories that inspire and drive actions.
Understand
Subject matter experts or product managers set the context by helping the writer identify key data points.
Process
Content experts use tools to access and explore data and to convert it into suitable subsets for analysis.
Extract Value
Numbers have exciting stories to tell. Writers deep dive into datasets to derive interesting insights and correlations.
Visualize
Share conclusions as commentary and captions, along with visual content elements like charts and infographics.
Communicate
Stitch together multiple inferences into a coherent narrative that drives the key message and the brand’s PoV.
Publish
Leverage insights from A/B tests, user feedback, or marketing automation to produce, share, and distribute articles.
Need Articles Writing at Scale?
Talk to Our Content Experts
LexiConn has created thousands of articles for brands across domains, geographies, and marketing objectives. Our proven methods and proprietary workflows allow you to create and publish high-quality content at scale.
Business Awareness
Our writers and SMEs understand your perspectives and positioning to draft relevant business content.
Editorial Excellence
A two-tier editing and proofreading process brings consistency and accuracy, so that you build trust and credibility.
Process Maturity
Using the right tools, platforms, and workflows allow our team to research, consult, create, and collaborate seamlessly.
Service Quality
Comprehensive client onboarding to understand, document, and draft content as per business objectives.
Interesting Article Writing Styles and Formats
Enhance readability and retention with topic-appropriate article formats that help you build powerful narratives. Use these to inform and engage, whilst subconsciously strengthening buying decisions.
Visual Elements Improve Readability
Reinforce the written word with visual content like infographics, short videos, and even comics. Use them to highlight key points, aid recall, and encourage sharing.
Content experts balance business messaging with visual content to make reading enjoyable and retention easier
About 37% marketers say that visual marketing is an essential form of content for their business
Build Your Personal Brand
Share insights, call-out emerging trends, engage, educate, and empower your readers with views and opinions that can shape your industry.
Opt for ghostwriting services to express your thoughts, arguments, and ideas – regularly and effectively
Use thought leadership content to influence stakeholders on LinkedIn or for shaping opinions via print (PR)
Build Awareness and Attract Customers
Articles can be structured to weave your brand’s message along with its key narrative. Use engaging and informative articles to position your brand and build affinity.
Branded content is non-intrusive, indirect, and sophisticated. It doesn’t pitch and never tries too hard.
We can interview experts, repurpose content, and weave in marketing briefs to draft customized branded content
Drive Organic Traffic and Boost SERPs
Remember – only the most relevant, recent, and well-drafted content, with the right set of keywords, wins the race for search engine traffic. Hence, Quality > Quantity. Always.
Improve web traffic and domain authority of your website with evergreen keyword-focused articles that aid backlinks
A cost-effective way to address opportunities presented by short tail and long tail keywords
Content that Goes Places
Our articles, advertorials, sponsored posts, and thought leadership articles have been posted, shared, and loved on these prestigious platforms and publications.
Content Blogs
Stay updated and informed about the latest in content marketing with our business blog, covering insights, tips, and emerging trends.
Recommended by folks who matter!
We’re in this for good. That is why we build deep and long-term relationships.
"I am glad we engaged with LexiConn for our academic content development requirement. The team surpassed all our expectations and delivered a stunning quality product, instructionally sound and academically rigorous. Interactions with the team were always polite, thought provoking and reassuring belying the furious pace of development that must have been required to develop over 100 hours of content in strict timelines. Thank you LexiConn."
eLearning, Training
OD Professional, TCS
"My experience working with LexiConn was very pleasant. They are a team of sound professionals who are committed to completing the job at hand. The writers provided were domain experts in financial writing, and the project management left nothing wanting. LexiConn is thoroughly professional, and rarely waste your time. They are a reliable content partner."
Associate Creative Director
Indigo Consulting (Aligned to Leo Burnett)
"LexiConn has a bunch of very talented and creative writers and content designers who understand corporate communications to the tee. They are doing some fabulous work for our internal magazine and other HR communication initiatives."
Manager, Corporate Learning and OD
Raymond Ltd.
"It was a pleasure working with LexiConn for the content requirements for our new website. They could understand our new business model quickly. They are efficient and prompt. Highly recommended."
Senior Manager Marketing
Godrej Interio U & Us
"I have known LexiConn since they were a startup. It is a team of versatile professionals that speak our language. We engage them regularly."
DGM – Head Channel Strategy & Sales Training
Ambuja Cements Ltd.
"LexiConn knows their business well. We work with them for our quarterly newsletter because they are resourceful and creative and bring innovative communication ideas to the table."
Head HR
J K Helene Curtis Ltd.
"Khamir is a thorough professional and a great person to be with. On work assignments, he does not come up with random solutions rather spends time understanding the category and business which reflects in his writing. Most importantly the team that he has built at LexiConn is exceptional and they are equally passionate and superlative."