In today's digital jungle, video isn't just king – it's the royal family! Did you know that 86% of businesses already use video as a marketing tool, and 92% of marketers give it a big thumbs up? But here's the million-dollar question: are you using suitable videos to make your brand shine brighter than a supernova? Don't worry if you're scratching your head – we've got your back. This blog post will unpack the top 10 video types that are absolute dynamite for selling brands.
Picture this: You've got 60 seconds to explain your groundbreaking product to a potential investor in an elevator. Sweating yet? Well, that's where explainer videos come to the rescue! These bite-sized beauties are like your elevator pitch but with superpowers. They break down complex ideas faster than you can say "value proposition." Remember how Dropbox exploded from 100,000 to 4,000,000 users in just 15 months?
Yep, you guessed it – they used an explainer video. So, what's the secret sauce? Keep it short, sweet, and visually delicious. Focus on your audience's pain points and show them how your product is the aspirin to their migraine. And remember, if you can't explain it to a 5-year-old, go back to the drawing board!
Alright, let's get real for a second. We've all been there – hovering over that "Buy Now" button, palms sweaty, wondering if this product is all it's cracked up to be. This is where product demo videos swoop in like a caped crusader! They're the "try before you buy" of the digital age.
Take a leaf out of Apple's book – their product videos are so slick you can almost feel that new iPhone in your hands. Want to create a product demo that'll have your audience reaching for their wallets? Focus on what makes your product unique, use high-quality visuals, and don't be afraid to throw in a comparison or two. Show your audience how your product will change their lives!
Picture this: You're at a party, and someone's raving about this amazing new gadget they just bought. You're intrigued, right? That's the power of word-of-mouth, and customer testimonial videos are like word-of-mouth on steroids! These videos are your chance to let your happiest customers become your brand's biggest cheerleaders.
Take Slack, for example. Their customer stories featuring big shots like Intuit and 20th Century Fox? Pure gold. Choose customers who reflect your target audience and let them speak from the heart. A great testimonial video shows how your product solved specific problems. Authenticity is key!
Ever wondered what goes on behind the glossy exterior of your favourite brands? Well, your customers are curious too! Behind-the-scenes videos are like a backstage pass to your brand's world. They humanise your company and build connections faster than you can say "office tour."
Take Patagonia's "Footprint Chronicles" series – it's like a documentary about their supply chain. Be raw, be honest, and introduce the faces behind your brand. People don't just buy products; they buy into brands!
Lights, camera, action... and we're live! In the age of instant gratification, live videos are the ultimate way to give your audience that "you are here" feeling. Look at how Benefit Cosmetics uses Facebook Live for product launches and makeup tutorials – it's like a girls' night in but with thousands of attendees!
Plan your content, engage with your viewers, and create that "fear of missing out" to get them tuning in. Live videos are a direct connection with your audience, so make it count!
What's better than telling your audience you're an expert? Showing them! Tutorial videos let you flex your industry muscles and position your brand as the go-to guru in your field. Take Home Depot's DIY tutorials – they have become the superheroes of home improvement.
Answer your customers' questions, break down complex processes into simple steps, and subtly showcase your products. Your audience will thank you!
Everyone loves a good story, right? Your brand has a story too, and it's time to tell it! Brand story videos are your chance to make your audience laugh, cry, and fall in love with your brand. Take Airbnb's "Belong Anywhere" video – it didn’t just tell a story; it sold a dream.
Focus on the human element and show why your brand is worth believing in!
Your customers love your product so much that they're practically making commercials for you. Sounds like a dream? Well, wake up and embrace user-generated content! These videos are relatable, authentic, and powerful for your brand.
Create a hashtag campaign and let your customers do the talking. With some fantastic prizes as incentives, you'll have a marketing team of thousands – without the hefty payroll!
Who says business videos have to be all suits and PowerPoints? Animated videos allow you to explain complex ideas or show off your brand's playful side. Take Chipotle's "Back to the Start" video, which turned a lesson about sustainable farming into a mini Pixar movie.
Keep it simple, engaging, and on-brand, and you can bring any idea to life – no green screen required!
Buckle up! 360-degree and VR videos are the closest thing to teleportation we've got. They don't just show your audience a video; they transport them into an experience. Volvo's 360-degree test drive video is an excellent example – it put viewers in the driver's seat of an XC90 without leaving their couch.
Invest in quality equipment and create experiences that showcase your product in its natural habitat. Your audience will thank you for the virtual adventure!
LexiConn specialises in creating videos that speak directly to your audience and deliver accurate results. Ready to see for yourself? Visit www.lexiconn.in to try a pilot with us and start your project today!
Visit us www.lexiconn.in or drop us a line at content@lexiconn.in.
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