The rumors started swirling: a new colleague was joining us soon. There’s always a buzz when someone new joins the team.
Will our new colleague be a grammar fanatic? A storytelling guru? Or the ultimate pun-master?
Then came the big reveal: our new team member was AI.
Wait…AI?
Our first reaction was that of a surprise with a dash of suspicion. The use of AI in content creation was new territory for us, raising questions about what it would bring.
Was this AI going to churn out paragraphs at lightning speed, rephrase every line we wrote, or be a ‘know it all’?
It didn’t help that our new ‘colleague’ was literally everywhere— in our emails, hovering in our word processors, and, let’s be honest, probably listening to our brainstorming sessions.
At first, we didn’t really know what to make of this new ‘colleague.’ But slowly, AI began proving itself in small, unassuming ways. A colleague, who was buried under hours of recorded interviews, realized he could hand over transcription duties. “Alright, AI, if you’re keen on helping, take this one.”
Another team member, tired of sifting through a mountain of content ideas, found herself tossing AI a few brainstorming tasks. AI took on the job with gusto, churning out concepts and letting her focus on the finer points.
And that’s how AI gradually became our silent partner.
Ultimately, our new ‘colleague’ didn’t take over the content but simply lightened the load.
It didn’t replace our creativity but kept us on track.
AI has found its place as our silent partner, and we’re all a bit better (and a lot less overwhelmed) for it.
Using AI in content creation has allowed us to refine our work while saving time.
The Smart Assistant’s Subtle Role in Shaping Great Content
Let me pull back the curtain and show you how we're making the content even better these days.
With AI as our intelligent collaborator, we've discovered new ways to streamline the writing process without compromising creativity. Having AI in content creation has enhanced our ability to focus on what matters—creating engaging and impactful stories. Rather than taking over, AI lends a hand in essential areas—saving us time, enhancing accuracy, and letting us focus on what really matters: crafting impactful content.
A colleague, a veteran in content writing, once shared with me how much has changed since she first started freelancing. Back then, she frequently worked on projects covering expert lectures, events, or panel discussions.
She'd record these events—sometimes an hour long—but transcribing that one-hour talk could take her 10-12 hours, re-listening to ensure every point and piece of data was accurately captured. Only then would she begin crafting the actual content, summarizing the event in whatever format the client needed.
With AI, though, she now completes the transcription in under an hour. This efficiency showcases the benefits of AI in writing, as it frees up valuable time for deeper analysis and creativity.
Not only does this save her time, but it also allows her to add greater depth to her summaries, as she’s working with accurate, reliable points—a benefit clients greatly appreciate.
Another area where AI assists us behind the scenes is in content repurposing. Webinars are incredibly popular these days, packed with valuable insights. However, capturing those impactful insights in a few concise, digestible words is often challenging.
Here, AI steps in seamlessly.
With its help, we can extract key insights and transform them into varied formats like blog posts, LinkedIn carousels, or emails, making the content easily consumable. This shows how AI in content has broadened our ability to transform ideas across formats without losing impact.
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For clients, this means faster repurposing of valuable content, enabling them to leverage insights from webinars or events across multiple campaigns quickly. This efficiency keeps their messaging fresh, timely, and adaptable to evolving business needs. |
Now, let’s discuss how AI is changing the research game for writers. AI tools like Perplexity.ai are redefining how writers approach research, making it easier to gather relevant insights quickly and efficiently.
Instead of spending hours clicking through endless tabs and diving into rabbit holes, this clever tool sifts through mountains of data to find exactly what you need.
While AI handles the heavy lifting of research, we can focus on what we do best - telling compelling stories that actually mean something to our readers and stay relevant in real-time.
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By providing up-to-date, accurate information, AI allows us to deliver insights that are not only timely but also directly relevant to the client’s industry. This means clients receive polished, thoroughly researched articles and reports faster, giving them an edge in responding to trends and customer demands. |
One of my personal favorites is the speech-to-text capability AI offers. Previously, it was standard practice to send clients a written questionnaire for interviews. They’d fill in the responses, and we’d create an interview format from their answers.
While efficient, this approach often felt like a simple Q&A, lacking the warmth and natural flow of an actual conversation.
With AI-based speech-to-text tools, we can now conduct interviews conversationally, capture the natural exchange, and later use AI to transcribe and refine that conversation into polished content with a human touch.
A great exercise many renowned writers use when collaborating on a project is to sit together in a room, exchanging ideas, building on each other's thoughts, and refining concepts in real-time. This synergy sparks creativity in ways that can be hard to replicate alone.
However, with AI, a writer working individually can now simulate this "writer's room" experience. AI steps in as a virtual brainstorming partner, helping expand on initial ideas as though a group of fellow writers were in the room.
For instance, a writer approaching a topic may bring a particular perspective or depth of knowledge, generating, say, 10 solid ideas. But with AI as an 'idea throw board, that list can quickly grow to 50, enriched with diverse angles and suggestions.
These ideas are invaluable when creating content calendars, which now reflect perspectives across the board and from all corners of the subject matter.
"Make your customer the hero of your stories."
— Ann Handley, Digital Marketing Pioneer and Author
Creating content that resonates with readers starts with understanding them deeply. AI now enables this.
Think about it - we used to create these basic customer profiles based on simple stuff like age and location. But now? AI dives way deeper. This smart research assistant analyzes tons of data about how people behave online, and what they actually care about.
So instead of writing for this vague "marketing professional in their 30s" persona, we can now understand that this person loves productivity hacks, typically reads content during their morning commute, and gets excited about data-driven success stories. It's much more real and relatable.
We can take all these insights and create content that really speaks to different groups. This could be emails that feel personally written for them, blog posts that address their specific challenges, or social media content that catches their eye.
A writer and editor often work together to polish a piece, but unedited traces can sometimes slip through when an editor isn't available. AI can step in here, reviewing the content like an expert editor and offering valuable insights for improvement. The dual role of AI in writing and editing has proven invaluable in refining our drafts.
One unique way AI assists in content review is by taking on the persona of a well-known expert and offering feedback as if they were reviewing the copy themselves. For example, a writer can prompt AI to act like a famous playwright/author/scriptwriter to get feedback on tone, clarity, and engagement.
This approach allows the writer to gain insights aligned with the style and expertise of industry leaders, making the content more refined and tailored to specific standards or audience expectations.
In storytelling, AI serves as a versatile brainstorming tool, allowing writers to explore diverse themes, imagine future possibilities, or delve into historical facts that add richness to their narratives. It can provide quick research insights, suggest character backstories, or even inspire unexpected plot twists.
For writers, storytelling often requires detailed world-building and creative problem-solving, and AI helps bring this process to life by offering a constant flow of ideas and information.
For instance, a writer developing a mystery novel might wonder how an antique clock could hide a secret compartment. By prompting AI with questions about clockmaking or hidden compartments, they might discover historical techniques or clever mechanisms once used by artisans—details that could weave beautifully into the plot, adding authenticity and intrigue.
With AI, writers can deepen their stories and bring added layers of realism or imagination, turning abstract ideas into tangible, engaging narrative elements. The presence of AI in content creation supports our story development by bringing in fresh ideas and perspectives.
As we embrace AI as our intelligent assistant, we modify how we approach content creation. No longer weighed down by time-consuming background tasks, we now channel our energy into what truly matters—delivering exceptional value to our clients.
AI handles the groundwork efficiently—be it research, transcription, or initial insights—allowing us to walk into every client meeting well-prepared and focused.
"Artificial intelligence is most powerful when humans and machines collaborate."
While AI is a powerful ally in content creation, we at LexiConn know it has its limits. That's why every piece of AI-generated content goes through a thorough human review to address critical aspects that technology alone can't manage.
Take authorship and ownership, for example. Recently, we worked on a client project where Perplexity.ai was used for initial research. Our team then carefully verified each piece of information, crafting original content that truly belonged to our client.
Transparency and accuracy are non-negotiable for us, and we've established strong verification protocols to make sure AI-generated information holds up. Our experienced editors also screen out any biases or potentially harmful language that AI may inadvertently produce.
We're especially vigilant regarding sensitive information. Our hands-on approach means our content isn't just accurate—it's responsible and trustworthy.
Our understanding that AI and the human voice work in sync sets us apart. Our human experts bring decades of combined experience across various sectors, ensuring that technical terminology is used appropriately and industry best practices are accurately reflected.
Another crucial aspect is maintaining emotional intelligence in content. While AI can analyze sentiment, it cannot truly understand the subtle emotional undertones that resonate with human readers. Our team excels at fine-tuning content to strike the right emotional chord while maintaining professional standards.
By combining AI tools for writing and editing with human expertise, we deliver content that's both reliable and relatable.
For clients, this partnership translates into quick turnarounds, consistent quality, and meticulously crafted content to add value to their audience. By merging AI’s efficiency with our expertise, we deliver outcomes that meet client needs and elevate their brand.
As we wrap up, I’ll admit: AI has come a long way from being the quirky, slightly mysterious ‘new colleague’ lurking in our emails and word processors. It’s evolved...
While it might not join us for coffee breaks or tell jokes at lunch, it’s proven itself very helpful in its own quiet, diligent way.
AI began as the quiet new hire, the mysterious “colleague” who seemed to be everywhere but said nothing.
It watched, it learned, and gradually, it joined our team.
It wasn’t the grammar fanatic or the storytelling guru we expected.
Instead, it was something better.
It lifted the weight of small tasks, so we could focus on the heart of our work.
With AI as our silent partner, we became sharper and more prepared.
And now, when we sit down to write, AI is there, quietly in the background.
Not the hero of the story.
But a part of it.
And together, we’re ready to create something meaningful.
Experience the blend of AI efficiency and human creativity.
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