10 Content Writing Examples for Business and Journalism

journalism content writing business content writing
Thought Leadership Content

You may often ponder on how can you improve connections with your target consumers? What strategies can you employ for more effective online marketing? And how do you go about establishing a strong brand presence? The solution to all these queries lies in content writing.

At the heart of communication, spanning from corporate giants to media houses, lies the craft of skillful content production. It helps create captivating brand narratives, effectively convey messages, and build connections with diverse audiences. Content writing is more than simply a skill in this day of information and digital interactions; it's a necessary tool for success in both business and journalism

So, whether your goals are to improve your marketing tactics, establish a connection with your target audience in the business world, or engage in journalistic integrity in news reporting, this guide is recommended for you.

Explore the nuances of content creation as an art form, an essential component of today's digital communication environment for news organizations and businesses.

Difference Between Content Writing for Business and Journalism

1. Goals and Objectives

  • Business content writing mostly focuses on marketing and promoting a brand, product, or service to achieve particular business objectives, including lead generation, conversion, and brand awareness.

  • Writing content for journalism aims to enlighten, educate, and give the public objective, factual information. Keeping the audience updated about current affairs and topics is the main objective.

2. Style and Tone

  • Writing for business purposes typically takes on an enticing and promotional tone, emphasizing the development of a favorable brand image. The look is intended to draw in and interest new clients.

  • Writing for Journalism maintains a more balanced and objective tone. The style places a high value on factual reporting and clarity while avoiding bias to preserve journalistic integrity.

3. Structure and Format

  • Writing business content involves using a variety of formats, including social media material, product descriptions, blog entries, and marketing emails. Calls to action, attention-grabbing headlines, and a sales-focused strategy are common structure components.

  • Content writing in Journalism adheres to standard journalistic forms, such as features, interviews, news items, and investigative reports. The inverted pyramid structure, where the most crucial information is provided first, is often used.

4. Credibility and Objectivity

  • Business content writing may use some biased or self-serving language to highlight the advantages of the company's goods and services. The purpose of the content is to establish credibility and trust with the intended audience.

  • In Journalism, writing is focused on keeping credibility, emphasizing objectivity, fact-checking, and using various sources. Upholding journalistic ethics necessitates a dedication to dispassionate and truthful reporting.

5. Timing

  • Business content writers frequently follow strategic content calendars and concentrate on planned campaigns, new product launches, or marketing efforts.

  • Journalism content writing provides a steady stream of real-time news updates to keep readers up to date on current affairs as they happen.

5 Types of Content Writing in Journalism

1. News Writing

There are many news pieces, each with a specific function in journalism. Simple and concise in style, straight news pieces provide factual answers to important issues such as who, what, where, when, why, and how. This format aims to give readers a concise, clear grasp of the essential information related to a certain event or problem.

2. Opinion Pieces

There are two primary forms of opinion pieces in journalism, each presenting a unique viewpoint on various topics. The publication's voice can be heard in editorials, which convey the publication's position and point of view on particular subjects. Usually written by the editorial board, these articles offer an institutional and collective viewpoint representing the publication's position.

Op-Eds, or opinion editorials, on the other hand, add a layer of diversity by showcasing the personal opinions of columnists or guest writers. These authors provide readers with a wider spectrum of viewpoints and ideas by bringing a distinct and frequently subjective perspective to the conversation. Op-Eds provide a platform for individual voices in the larger journalistic environment, adding a variety of viewpoints to the discourse and fostering a deeper understanding.

3. Investigative Journalism Writing

A vital tool for locating and sharing important information that could otherwise stay secret is investigative journalism. In-depth reporting is a systematic investigation of different topics to expose hidden facts or bring attention to instances of misconduct. The dedication to thorough investigation, fact-checking, and verification procedures distinguishes this investigative journalism type.

In a related vein, long-form journalism deepens the investigative narrative by exploring the nuances of a certain topic through extensive and in-depth pieces. These large articles combine a lot of information with narrative storytelling approaches, combining context, analysis, and data to give readers a thorough understanding. Both long-form articles and in-depth reporting are essential components of investigative journalism.

4. Reviews

Journalism reviews provide incisive analyses that assist readers in navigating the huge array of entertainment and literary options. Reviewing movies critically allows one to analyze several aspects of the picture, including the acting, director, story, and photography. Reviewers attempt to communicate the whole effect of the movie on audiences through a critical lens, providing insightful viewpoints that help readers make well-informed decisions regarding their cinematic experiences.

On the other hand, book reviews function as a conduit between writers and readers by assessing literary works based on subjects, writing styles, and overall creative worth. Reviewers provide readers with more than just a synopsis of a book's plot by exploring the subtleties of its story, characters, and underlying messages.

5. Human Interest Stories

Human interest stories captivate readers emotionally by adding a captivating and intimate element to the news. As a subgenre, profiles explore people's lives in-depth, providing a complex and nuanced analysis that goes beyond the obvious. These characteristics offer a personal viewpoint, highlighting the distinctive encounters, difficulties, and victories that mold an individual's story.

Generally speaking, lifestyle articles add to the body of human interest journalism by examining fashion, travel, and cultural trends. These articles allow readers to immerse themselves in the many and constantly changing facets of lifestyle while also capturing the spirit of modern living. When combined, lifestyle articles and profiles significantly contribute to humanizing the news, encouraging empathy, and building reader connections.

10 Examples of Content Writing in Business Marketing and Journalism

Business Marketing Writing

1. Zomato - Social Media Content Writing

With a whopping 1.5 million followers on Twitter, Zomato is one of India's leading online meal delivery phenomena. Zomato has perfected the art of crafting captivating social media material that precisely caters to the vivid interests of the younger and older generations alike, so their digital charisma is no coincidence. Zomato serves food and a social media feast that speaks to the pulse of youth, with posts that frequently soar to viral fame.


Zomato underwent a rebranding, changing its name to 'Mazoto' in a video release aimed at emphasizing the importance of 'Ma' (mother) always coming first for Mother’s Day 2023. The video portrays a food delivery platform exclusively crafted by mothers. Connecting with people through social media content is a great way to establish a brand presence without looking pushy.

Another example is Amul’s social media post. Remarkably, the Amul Girl moved from traditional print advertising to digital, connecting the business with a younger audience while simultaneously maintaining a connection with its current clientele. The organization gained the audience's sympathy and respect by skillfully modifying the tone and style of its material for online platforms during the Covid-19 pandemic.

It has also distinguished itself as an exceptional example of content authoring. Their internet correspondence is always topical, fusing humor with news and current events. The company's ongoing competitions increase consumer interaction and amusement, enhancing its standing as a model of excellent content creation.

2. Entrepreneur - Blogs

Entrepreneurs' blogs are one of the best in the world. On their constantly updated website, you get access to a plethora of business insights, live webinars, forthcoming events, carefully selected book suggestions, and exclusive interviews with successful entrepreneurs. They’ve positioned themselves as a go-to source for news and success stories about the latest trends in business.


LexiConn has been providing top-tier blog content to industry leaders, enabling them to effectively engage with their audiences. Here's a prime example:

3. HubSpot - B2B Content Writing

When it comes to B2B content writing, Hubspot is a good example. Their website is well-optimized, so readers looking for certain information can easily navigate it. Not only are the subjects addressed relevant, but they are also carefully designed to meet the requirements and preferences of businesses. Hubspot is a model example when creating B2B content that easily conforms to reader preferences and is relevant to the industry.

4. Coke - Video Content

The "Coke Umeedo Wali Dhoop" (Coke's Sunshine of Hope) video campaign revolves around the theme of spreading optimism and hope, especially during challenging times. In the video, Coca-Cola talks about resilience and determination, showcasing individuals from various walks of life embracing moments of joy and triumph. The background score and emotional appeal has captivated hearts for long.

5. Wix - Landing Page Content

With its engaging creative playground, Wix's landing page has been expertly designed to mix plenty of white space with succinct, easy-to-read language. As a result, users have an interesting experience that isn't overbearing or annoying.


Journalism Writing

6. Indian Express - Sports and Opinion Writing

See a brilliant example of how to write content about sports and opinions while remaining up to date on current affairs. It is evidence of the skill of crafting gripping stories that both encapsulate the spirit of athletics and speak to the pulse of current events. This example, which is interesting, educational, and thought-provoking, raises the standard for how sports and opinion intersect with current events.

7. Politico - Expert Opinion Content Writing

This is a great piece of opinion content. The headline hooks the reader’s attention and encourages them to read on and value the writer's opinion.

8. The Hindu - Movie Review

This movie review is great because it effectively expresses the writer's feelings while also making a significant impression on the viewer. Readers are drawn into the cinematic experience by the vivid and engrossing picture that the descriptive language creates.

9. Times of India/Times Travel - Travel Writing

This travel writing example creates a vivid picture of the captivating locations that go beyond simple description. In addition to evoking a sensory experience and capturing the natural beauty of each location, the skillful language transports readers to these charming locations. Because of the author's skillful narrative, the written word is transformed into a visual symphony, giving readers an immersive journey through the stunning landscapes that are portrayed rather than simply a glance.

10. BBC - Technology and Current Affairs

This article is a fantastic example of how to captivate readers' interest by exploring subjects that they find interesting. It creates a gripping story that improves the reading experience by deftly fusing current affairs with technology. Combining these two dynamic components sparks readers' interest and offers an insightful and captivating examination of pertinent topics. The author's deft handling of technology innovations and current events guarantees an engaging and thought-provoking read for a wide range of readers.


Final Takeaway

Content writing is important because it is more than just a tool for communication; it is an art form deeply ingrained in journalism and business. The power of captivating content never goes away, regardless of the industry—journalism, where the quest for truth and objective information is paramount, or the business sector, where brands want to build deep connections with their consumers.

If you're looking to write such impactful business stories that will translate into engagement and sales, contact LexiConn.

Our team of seasoned writers has proven expertise in writing high-quality content for big industry players. Explore our list of services, from business storytelling to blog, article, newsletter writing, and more.

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