Do you know? According to Cisco's Visual Networking Index, over 5 billion people are active online, and videos account for over 80% of global internet traffic. These numbers reflect a powerful truth—video content is no longer optional for businesses aiming to connect with modern audiences. Among all types of video content, explainer videos have emerged as favorites, helping brands simplify their message and engage viewers effectively.
For companies seeking to stand out, leveraging professional video creation services ensures high-quality content that resonates with audiences. Explainer videos are versatile and can seamlessly integrate into various types of video for brand marketing, from product showcases to social media campaigns.
This blog explores how video marketing for brands can boost engagement, the benefits of explainer videos, the key styles to consider, and actionable tips for creating impactful content. Whether you're new to explainer videos or considering refreshing your approach, you'll find actionable insights here, so let’s dive in!
An explainer video is a short, engaging, and visually compelling piece of content designed to explain a concept, product, or service in a way that is easy to understand. These videos typically blend storytelling with animation, live-action footage, or a mix of both to capture attention and communicate effectively.
The primary purpose of an explainer video is to simplify complex ideas, making them accessible to audiences who might not have the time or patience to go through lengthy written explanations. Businesses often use explainer videos to educate, promote, or generate interest in their offerings, ensuring their message reaches the audience quickly and clearly.
Businesses across industries rely on explainer videos to:
A great example of an explainer video is Anchor's animated content by Vidico, which highlights its partnership with Spotify.
(Source; alt text: an example explaining how Anchor used an explainer video to market its Spotify collaboration)
The video uses vibrant animations and clear, engaging narration to present the collaboration effectively. Combining visually dynamic elements with an informative script captures the audience’s attention while delivering the message in an impactful way.
Explainer videos like this demonstrate how the right mix of creativity and clarity can turn a complex concept into something memorable and engaging.
Explainer videos have gained prominence as an essential tool for modern businesses. They simplify complex concepts, captivate audiences, and deliver measurable results, making them indispensable in the digital landscape.
Here’s why explainer videos are more of a necessity than a trend.
One of the biggest challenges businesses face is effectively communicating complicated ideas or technical products. Explainer videos solve this by breaking down intricate concepts into bite-sized, easy-to-digest visuals and narratives.
With animation, graphics, and storytelling, even the most complex offerings become accessible to a wider audience. For example, tech companies often use explainer videos to demonstrate how the software works, ensuring non-technical users understand the value.
People are naturally drawn to visuals, and videos are among the most engaging forms of content. Studies show that viewers retain 95% of a message when presented through video, compared to just 10% through text. Explainer videos are designed to capture attention quickly and keep viewers engaged by presenting information in a fun and interactive way. This makes them ideal for social media, email campaigns, and websites where attention spans are short.
Explainer videos are proven to drive results. According to Wyzowl, 82% of consumers say they’ve been convinced to purchase a product or service after watching a brand’s video, while 77% reported that videos directly improved their confidence in making a buying decision.
Whether it’s an e-commerce brand explaining its product’s unique features or a service provider showcasing the benefits of its offerings, explainer videos can significantly enhance conversion rates. Additionally, with platforms like YouTube and Instagram prioritizing video content, businesses can use explainer videos to maximize their marketing ROI.
A professional and well-crafted explainer video reflects positively on your brand. It shows that you value your audience’s time by delivering information in a concise and engaging manner. Moreover, a clear message combined with quality visuals helps build trust and credibility, which are key factors in turning potential customers into loyal advocates. By effectively addressing pain points and offering solutions, explainer videos position your business as reliable and customer-focused.
Brands across industries have reaped the benefits of explainer videos. For instance, Crazy Egg, a heatmap software company, reported a 64% increase in conversions after adding an explainer video to its homepage. These examples underline how this format doesn’t just engage—it delivers tangible outcomes.
Explainer videos are more than a marketing tool; they’re a strategic asset for simplifying messaging, enhancing audience engagement, and driving measurable business results.
Explainer videos come in various styles, each suited for specific objectives and target audiences. Experts at Lexiconn can help you choose the right type, significantly affecting how effectively your message resonates.
Let’s explore the popular formats and their unique strengths:
Animated explainer videos are one of the most versatile and widely used formats. They use creative visuals, characters, and motion graphics to explain abstract or complex ideas in a fun and engaging way.
Live-action videos feature real people and scenarios, making them more relatable and humanizing your brand. These videos are particularly effective for services that rely on personal connections or have a physical product to demonstrate.
This format presents ideas as if drawn or written on a whiteboard. Whiteboard animations are particularly effective for breaking down step-by-step processes or explaining educational topics.
3D animation takes visuals to the next level by adding depth and realism. This type of explainer video is ideal for businesses in industries where showcasing intricate product details or technical processes is crucial.
Typography explainer videos rely on moving text paired with audio or visuals to emphasize key points. They are great for delivering powerful messages quickly and effectively.
When selecting an explainer video format, consider the following:
Using the right type of video for brand marketing can elevate your campaigns, ensuring your message resonates with the audience. At Lexiconn, our expertise in creating tailored video content guarantees your brand’s message reaches its full potential, leaving a lasting impact.
Creating an explainer video requires a structured approach to ensure it effectively communicates your message while engaging your audience. Here's how to begin:
Before starting, identify what you want to achieve with the video. Are you introducing a new product, explaining a service, or building brand awareness? Pinpoint your target audience and determine their preferences, challenges, and needs. A clear goal ensures the video stays focused and delivers the desired impact.
A strong script is the backbone of any great explainer video. It should be clear, concise, and audience-focused, avoiding jargon. Start with a compelling introduction, address your audience's problem, present your solution, and end with a strong call to action. Keep the language conversational and relatable.
The style of your video should align with your brand and audience. Options include animated explainer videos for creative storytelling, live-action for a human touch, or whiteboard animation for educational purposes. The style should also match your video’s goal—formal for corporate clients or playful for a younger audience.
Collaborating with professional video creation services ensures top-notch production quality. Experienced teams handle everything from concept development to editing, making the process seamless while delivering a polished final product.
Once the video is created, share it with a small audience to gather feedback. Use this input to refine the content, visuals, or pacing. Testing helps ensure the final version resonates with your broader audience and meets your objectives.
By following these steps, you can create an explainer video that communicates effectively and strengthens your video marketing for brands strategy.
Lexiconn is a trusted partner for businesses seeking high-quality explainer video content. With years of expertise in crafting compelling scripts and storylines, we ensure your message is clear and captivating.
Our approach focuses on creating tailored video content that aligns seamlessly with your brand’s identity and goals, ensuring maximum impact on your audience.
Our proven track record of delivering videos that engage viewers and drive conversions sets us apart. From start to finish, our creative professionals handle every aspect of production, offering a seamless experience for our clients.
Whether you need an animated explainer, a live-action story, or a hybrid style, Lexiconn’s solutions are designed to elevate your brand’s communication strategy. When choosing us, you’re investing in a partner dedicated to making your vision a reality and helping your business thrive in a competitive market.
Explainer videos have proven vital in modern marketing. They simplify complex ideas and connect with audiences through engaging visuals and storytelling. These videos are an essential investment for businesses aiming to boost awareness, educate their audience, or increase conversions.
Lexiconn is here to help you unlock the full potential of this versatile medium. With our expertise and commitment to quality, we create videos that reflect your brand and deliver measurable results.
You can visit us at Lexiconn or drop us a line at content@lexiconn.in. We also offer a free 30-minute content consultation session to help you with your content strategy.
I have read and accept the Privacy Policy
Read More