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Ranking high on Google is a goal for anyone creating online content. The benefits are obvious—securing the top spot for a keyword leads to a steady stream of free traffic. Organic traffic is valuable because visitors are already looking for what you offer, making them more likely to convert.

So how do you get your SEO article to that #1 spot? Simply writing "quality content" isn’t enough, a phrase you’ve likely heard countless times. But what exactly does "quality" mean when it comes to SEO? Let's break it down and understand how to reverse-engineer Google’s ranking system to boost your chances of success.

In this blog, we’ll cover how to write content that both search engines and humans love, techniques to write an excellent SEO article, and a keyword research hack to uncover easy-ranking opportunities.

Let’s dive in!

Why Organic Traffic Beats Paid Ads?

Let’s understand why organic traffic is so valuable. Unlike paid ads, where you pay for each click, organic traffic flows naturally once your SEO strategy is on point. Best of all, it’s free and highly targeted. Your visitors are actively looking for what you provide, which makes them more likely to engage and convert.

Optimizing for organic traffic isn't just a smart move—it’s the most cost-effective way to build sustainable growth.

Step 1: Choose the Right Topic and Keywords

Choosing the right topic and keywords is key to ranking well on Google. While topics like “best smartphones” may seem appealing, they are highly competitive and hard to rank for if your site is new.

Instead, focus on topics that are:

• Easier to rank for
• Have good search volume
• Bring traffic relevant to your business

Here’s how to find those gems:

The Uber Suggest Keyword Research Hack

Uber Suggest Keyword Research is a lifesaver when it comes to finding low-hanging fruit for content ideas. Here’s a quick guide:

1. Enter your topic: For example, you want to write about “home workout tips.” Type “home workout” into the Keyword overview bar.
2. Apply filters:
• Search Volume: Look for topics with decent search volume, ideally above 500 searches per month. This ensures people are interested in the topic.
• SEO Difficulty (SD): Set this to a lower level (e.g., 20-30) to target less competitive keywords. Ubersuggest uses SEO Difficulty to estimate how hard it will be to rank for a keyword.
• Domain Score: If you're analyzing competitors, you can look for websites with a lower domain score (similar to DA/DR) to find less competitive sites.
3. Analyze results: You might find an article titled “5 Simple Home Workouts for Busy People” with a DA of 64, getting 4,000 visitors per month. This is a great opportunity!
4. Steal the keywords: Check out which keywords the SEO article ranks for, and use those keywords in your own content.

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Step 2: Write Content That Google Loves

Now that you’ve got your topic and keywords, it’s time to create content that ranks. Keep these tips in mind:

1. Structure Matters

Search engines scan your content for structure. Use headers (H1, H2, H3) to organize your ideas, and make sure each section flows naturally.

2. Answer Questions

People go to Google for answers. Include FAQs or address common questions directly in your content to keep readers engaged.

3. Focus on Readability

Break up your content into short paragraphs, add bullet points, and visuals. Keep the tone conversational, like you’re talking to a friend.

4. Sprinkle Keywords Naturally

Avoid keyword stuffing—it’s outdated and penalized. Instead, use your keywords naturally within the text and in strategic places like:

• The title
• Meta description
• Subheadings
• Alt text for images

Step 3: Add an Extra SEO Boost

Here are a few tricks to help your content SEO rich:

• Internal Links: Link to other pages on your site to keep users engaged and enhance your site's authority.
• External Links: Cite reputable sources to build trust with both readers and search engines.
• Optimized Images: Compress images and add descriptive alt text for better page speed and accessibility.
• Backlinks: Promote your content to earn backlinks from other websites, which signals authority to Google.

Getting Prepared to Start Your Content

Creating the best content starts with preparation. Think of it like planning a journey—without a map, you're likely to get lost. A strong plan lays the foundation for creating content that engages readers and ranks high on search engines.

Step 1: Understand Search Intent

The first step is identifying the search intent behind your target keyword. For "Healthy Eating for Busy Professionals", the search intent is likely informational since users are looking for advice or tips on how to maintain a healthy diet despite a busy lifestyle.

• Informational: Users are looking for guidance on eating healthy while managing a hectic work schedule, such as "healthy lunch ideas for office workers."
• Navigational: Users might search for specific websites like "Healthy Eating blog" or "meal prep services."
• Transactional: Users might be ready to purchase healthy meal plans or products, such as "buy healthy meal prep kits."
• Comparative: Users may want to compare meal plans or diets, like "best meal prep services for busy professionals."

Step 2: Research Your Competition

A quick search for "Healthy Eating for Busy Professionals" reveals valuable insights. The top-ranking articles typically cover tips, meal prep ideas, and quick recipes. For example:

• The first result is a comprehensive guide to preparing healthy meals in less than an hour.
• The second result offers easy-to-follow meal prep strategies for the workweek
• The third result focuses on nutrient-packed snacks for busy workdays

However, lower-ranking articles may lack depth or focus on just one aspect, like recipes without offering broader tips on managing time. This highlights the importance of addressing the full spectrum of the topic.

Step 3: Create a Detailed Outline

Based on your research, create an outline by collecting the best subtopics from competitors. For example:

• Why is healthy eating important for busy professionals?
• Quick and easy meal prep ideas
• Healthy snacks for work
• How to stay motivated to eat healthy

You can expand the list further by checking Google’s "Related Searches" and "People Also Ask" sections, such as:

• "What are some 10-minute meals?"
• "How do I make healthy meals for the week?"
• "Can I lose weight while managing a busy schedule?"

These questions become key points to cover in your content.

Step 4: Craft a Compelling Title

Your title should immediately convey the value and incorporate your main keywords. For example: "Healthy Eating for Busy Professionals: Easy Meal Prep and Quick Recipes for a Busy Workday."

Step 5: Nail the Word Count

Finally, check the word count of the top-ranking articles. If the average article is around 1,800 words, aim for a similar length or slightly more while making sure that the content remains engaging and easy to digest.

Crafting the Perfect Content

The Content

Getting started with writing your blog post can feel like the hardest part, but don’t overthink it! Your introduction sets the stage, so make it count. It needs to grab attention and show readers you’re the real deal.

Skip the fluff—no one needs a history lesson when they’re here for solutions. If someone’s looking for ways to invest in digital real estate, dive right in with actionable insights. That’s how you keep people hooked.

Once you’ve nailed your intro, it’s time to dive into the body of your content.  As you work through your sections, focus on staying clear and concise. 

Formatting for Both Readers and Google

Speaking of making things reader-friendly, formatting is key. Short paragraphs, bullet points, and visuals make your content easier to digest. And don’t forget to sprinkle in a few authoritative links—this shows both readers and Google that you’ve done your homework.

Polishing Like a Pro

Before hitting publish, give your content a final polish. Tools like Grammarly can help with grammar and spelling, but it’s always smart to get a fresh set of eyes on your work. You’d be amazed at how much someone else can catch!

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Lastly, keep it simple. Aim for an eighth-grade reading level so your content is accessible to everyone. Short sentences, simple words, and a conversational tone work wonders.

 

Once you’ve checked all the boxes, upload your content, add some images or videos, and voila—your blog is live and ready to rank!

 

Optimizing Your SEO Article for Google: The Final Touches

You’ve put in the work—images, videos, lists, and short paragraphs—and it’s all making a difference. But the content journey doesn’t stop here. There are a couple more things you’ll want to add to your SEO article to really give it that extra edge.

Let’s Talk About Schema

Schema is a special type of code you add to your webpage that helps Google understand exactly what your content is about. Think of it as a map that guides Google through your SEO article, making it clearer and easier for them to index. 

How to Get Started with Schema?

Use schema code generating tools like Yoast to generate a schema code. Once it’s all setup, just copy that code to your clipboard. Now, here’s the important part: go into the HTML editor of your WordPress page and paste the schema code right in. 

Here are some common types of schema markup that you can use for different content on your website:

1. SEO Article Schema -Used for blog posts, news articles, or any other written content. Includes details like the SEO article’s title, author, publication date, and image.
2. Organization Schema - Used for businesses or organizations. Includes details like the company’s name, logo, contact information, and website.
3. Product Schema - Used for e-commerce websites to describe products. Includes details like the product’s name, description, price, and image.
4. Event Schema - Used for events like concerts, webinars, or workshops. Includes details like the event’s name, date, location, and ticket price.
5. FAQ Schema - Used to mark up frequently asked questions and their answers. Includes the question and the corresponding answer.
6. VideoObject Schema - Used to describe videos on your site. Includes details like the video’s title, description, thumbnail, and upload date.

Using these schema types helps search engines understand your content better, which can improve your SEO.

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Internal Linking to Boost SEO

Next, don’t forget about interlinking. Find other relevant articles on your site and link to your new SEO article using descriptive anchor text. This tells Google, “Hey, this article about healthy lifestyle links to this new one, so it’s probably about healthy lifestyle too.”

Meta Title and Description

Finally, don't overlook meta titles and descriptions. These appear in Google Search results when someone looks up your topic, making them key for visibility.

 

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For the title, simply copy the title you wrote earlier for the SEO article. For the description, make sure it’s descriptive, and add in some of those target keywords. That way, when people search, they’ll see bolded keywords that grab their attention.

Want to Achieve Top Rankings? 

There you have it! Your SEO article is now fully optimized and ready to be published. From keyword research to crafting engaging content and polishing with SEO tools, every step contributes to building an SEO article that stands out.

If this feels like a lot to handle, Lexiconn is here to help! Our team specializes in creating content that drives organic traffic and boosts your online presence. Whether you’re looking to refine your SEO strategy or craft engaging, high-ranking SEO articles, we’ve got you covered.

Start with a free pilot to experience our content-writing expertise firsthand. We also offer a 30-minute consultation to understand your unique needs and discuss how we can help you achieve your goals. Let Lexiconn be your partner in reaching the #1 spot on Google!

Contact us today and take the first step toward transforming your content strategy.